Goal Tracking

Measure button clicks, form submits, and other conversions. Goals work best as funnel steps.

Use trackGoal for goals

Prefer data-ed-goal or trackGoal(). Calling track() creates a custom event (Standard+), not a goal.

HTML attributes

After the tracker script is installed — see HTML attributes

html

<button data-ed-goal="signup_clicked">Sign Up</button>

<button
  data-ed-goal="purchase_initiated"
  data-ed-goal-product-id="prod_123"
  data-ed-goal-amount="99.99"
>
  Buy Premium
</button>

JavaScript SDK

Programmatic goals

javascript

window.eventDash.trackGoal('signup_clicked', {
  buttonId: 'signup-button',
  page: 'homepage'
})

window.eventDash.trackGoal('purchase_completed', {
  orderId: '12345',
  amount: 99.99,
  currency: 'USD'
})

Best practices

Use clear names like signup_clicked.

Add parameters that help you segment later (plan, amount, CTA location).

For auth flows, track the CTA click with signup_clicked and fire trackGoal('signed_in') after a successful login on the server or client callback.

Wire important goals into funnels in the dashboard. Store checkouts should use the ecommerce goal names.