Funnels
Measure step-by-step conversion in the dashboard using page views, goals, and other tracked events.
Raw data window
Funnel calculations use raw events from the last 90 days. Dashboard charts can still show longer trends via aggregates — funnels need ordered event detail.
Create a funnel
- Open an app in the dashboard.
- Go to Funnels and create a new funnel.
- Add ordered steps that match page views, goals, or other events you already track.
- Save, then open the funnel to view conversion between steps.
Good step sources
Page views
Automatic after the tracker is installed
Use landing, pricing, and checkout URLs as early funnel steps.
Goals
Track with data-ed-goal or
trackGoalIdeal for signup clicks, form submits, and purchase confirmations.
What funnels are not
EventDash funnels are ordered conversion paths. They are not cohort retention analytics (for example “% of users who returned in week 2”).