Plans & limits
What each plan includes — quotas, raw retention, and which event types are available.
| Plan | Price | Events / month | Apps | Raw detail |
|---|---|---|---|---|
| Free | $0 | 10,000 | 1 | 30 days |
| Standard | $19 / mo | 100,000 | 5 | 90 days |
| Professional | $99 / mo | 500,000 | 25 | 90 days |
Annual billing is available (Standard $190/year, Professional $999/year — effectively 2 months free). Start on Free with no credit card — upgrade anytime from billing.
Event types by plan
- Free: basic events such as page views, clicks, and scrolls.
- Standard & Pro: custom events, error tracking, performance details, data exports, and the Google Search Console SEO tab.
Retention vs charts
Raw event rows (events table, funnels, exports) follow the plan window above. Dashboard charts use pre-aggregated rollups so longer-term trends can remain available after raw rows age out. This is not cohort “retention analytics.”
Quota exceeded
When you hit your monthly event limit, ingest endpoints return 403. Upgrade your plan or wait for the next billing period reset.