Plans & limits
What each plan includes — quotas, raw retention, and which event types are available.
| Plan | Price | Events / month | Apps | Raw detail |
|---|---|---|---|---|
| Free | $0 | 100,000 | 1 | 30 days |
| Standard | $19 / mo | 1,000,000 | 5 | 90 days |
| Professional | $99 / mo | 2,000,000 | 25 | 90 days |
Annual billing is available (Standard $190/year, Professional $999/year; save $38/year on Standard and save $189/year on Professional). Start on Free with no credit card — upgrade anytime from billing.
Event types by plan
- Free: page views, clicks, scrolls, goals, custom events, funnels, ranked SEO recommendations, revenue by source, and email support. The footer badge is required. See the badge page.
- Standard & Pro: error tracking,performance details, data exports, and GitHub commit overlays. No footer badge.
Retention vs charts
Raw event rows (events table, funnels, exports) follow the plan window above. Dashboard charts use pre-aggregated rollups so longer-term trends can remain available after raw rows age out. This is not cohort “retention analytics.”
Quota exceeded
When you hit your monthly event limit, ingest keeps about 1 in 10 whole sessions instead of rejecting events. Server-side revenue is always kept. Upgrade your plan or wait for the next billing period reset.