What is HTML event tracking?
Definition
HTML event tracking means the conversion is declared on the element itself (for example a data attribute), instead of a tag-manager rule or a custom JavaScript listener. Non-engineers can ship a goal the same way they ship a button.
How EventDash implements it
After the tracker script is installed, add data-ed-goal="signup_clicked" on the control. Scroll depth uses data-ed-scroll. Events beyond clicks and scroll use the JavaScript SDK. You do not need Google Tag Manager for those cases.