Analytics glossary: Google Analytics and more

Short definitions. Pick a term.

• Cookieless analytics

  Cookieless analytics counts a visit without HTTP cookie. A daily salt resets the person tomorrow. A localStorage id can keep signup in the same visit.

• Conversion funnel

  A conversion funnel is the ordered steps to a goal, like pricing to signup. Read drop-off between steps, not bounce rate or pageview totals by themselves.

• Product analytics

  Product analytics shows how people use a website or product through events, funnels, and conversions. Learn which metrics to track and how to find drop-off.

• HTML event tracking

  HTML event tracking marks conversions with data attributes on buttons and links. No tag manager required. EventDash uses data-ed-goal.

• Privacy-first analytics

  Learn what privacy-first analytics means, how privacy-first web analytics handles visitor data, and how to measure traffic and conversions while limiting data collection.

• Google Analytics alternative

  Looking for a Google Analytics alternative? Compare analytics tools by privacy, funnels, conversion tracking, integrations, and the reporting your team needs.

• MCP analytics

  MCP analytics means querying product metrics from an editor or agent over the Model Context Protocol. EventDash exposes a read-only remote MCP server.

• Core Web Vitals analytics

  Core Web Vitals analytics records LCP, INP, and CLS next to the pages and funnels they affect. EventDash includes CWV on paid plans alongside errors.

• Share-link analytics

  Share-link analytics is a read-only URL for a dashboard so a client or teammate can see rollups without an account. EventDash share links never expose raw events.

• Analytics without Google Tag Manager

  You do not need Google Tag Manager to track a signup button. EventDash marks conversions with data-ed-goal on the HTML element.