Analytics glossary

Short definitions. Each page links the longer guide, docs, or comparison — this hub is not a second blog.

• Cookieless analytics

  Cookieless analytics measures traffic and conversions without setting browser cookies. EventDash uses an 11 KB script, filters PII, and still records funnels.

• Conversion funnel

  A conversion funnel is the ordered steps from landing to a goal (signup, purchase). EventDash shows drop-off per step from cookieless events.

• Product analytics

  Product analytics measures in-product behavior: events, funnels, and goals — not only pageviews. EventDash is product analytics with a cookieless 11 KB tracker.

• HTML event tracking

  HTML event tracking marks conversions with data attributes on buttons and links — no tag manager required. EventDash uses data-ed-goal.

• Privacy-first analytics

  Privacy-first analytics is cookieless by design, filters PII, and still answers product questions. It is not only “no cookies.”

• Google Analytics alternative

  A Google Analytics alternative is a tracker that answers measurement questions without GA4. EventDash is one for product funnels — not for ads attribution.

• MCP analytics

  MCP analytics means querying product metrics from an editor or agent over the Model Context Protocol. EventDash exposes a read-only remote MCP server.

• Core Web Vitals analytics

  Core Web Vitals analytics records LCP, INP, and CLS next to the pages and funnels they affect. EventDash includes CWV on paid plans alongside errors.

• Share-link analytics

  Share-link analytics is a read-only URL for a dashboard so a client or teammate can see rollups without an account. EventDash share links never expose raw events.

• Analytics without Google Tag Manager

  You do not need Google Tag Manager to track a signup button. EventDash marks conversions with data-ed-goal on the HTML element.