Should I replace AI with SI on my website?

Replace AI with SI only where a reader needs the federal label explained. The September 29, 2026 order tells US executive-branch agencies to say Super Intelligence and SI. It does not rename a private product page. Keep AI on titles and headings that match queries people already use to find the product. Add one sentence where the new label would otherwise be mistaken for a new capability.

Does the Super Intelligence order apply to private companies?

The implementation section applies to executive departments and agencies, in official correspondence, public communications, websites, reports, and policy documents inside the executive branch. It does not require changes to previously issued regulations, contracts, grants, or other historical documents. For the order, Super Intelligence means the systems already covered by the statutory definition of artificial intelligence, until a later law or presidential action says otherwise. A private homepage is outside that duty.

Will replacing AI with SI improve rankings?

Nothing in Google's title guidance or its AI-features guidance offers a ranking prize for the acronym. Stuffing AI, SI, and Super Intelligence into one title is the kind of wording Google warns can look spammy, and Google may show a different title when yours does not match the page. AI Overviews and AI Mode have no extra technical requirements. A traffic change after an edit is not proof the wording caused it. Compare the queries, then see whether a signup goal fired.

Should I publish a separate SI version of a product page?

No, when both URLs would give the same buyer the same explanation. Keep one page for the product and put a short definition on it, or give the terminology its own page whose only job is the definition. A second product URL with the acronym swapped is a duplicate you then have to maintain. A canonical tag does not decide which page should exist. The hostname is a separate choice and does not follow from the wording.

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Replace AI with SI Only Where Readers Ask

Oct 6, 2026•Wlad

Replace AI with SI on a page only when that page is answering someone who met the new label and got stuck. Leave the rest of the site on the words customers already type. The September 29, 2026 order tells US executive-branch agencies to write Super Intelligence and SI instead of artificial intelligence and AI. A private product page is not one of those agencies. People shopping for software still type AI.

EventDash stays cookieless product analytics. The order's own definition says Super Intelligence, for this order, means the systems already covered by the statutory term artificial intelligence. The tracker did not gain a capability because a federal document changed nouns. We did not rewrite eventda.sh to test the acronym, so this post has no result from our own site.

Who the September 29 order covers

The text is Inaugurating the Era of Super Intelligence, signed September 29, 2026. Section 2 tells executive departments and agencies to use Super Intelligence and SI. That covers official correspondence, public communications, websites, reports, policy documents, and other papers inside the executive branch that are not statutes. The duty runs "to the maximum extent permitted by law." The same section says previously issued regulations, presidential actions, contracts, grants, and other historical documents can stay as they are.

Section 3 defines Super Intelligence and SI, for this order, as the technologies already covered by "artificial intelligence" in section 9401(3) of title 15, United States Code. That definition holds unless a later presidential action or an act of Congress replaces it. The order gives the Assistant to the President for Science and Technology 60 days to propose legislative language for a federal definition. A proposal is not a statute. I am not going to guess whether that draft has landed. The public text is the part a founder can read.

This is a naming rule for federal executive-branch documents. The product did not get smarter than the people using it. Research writing uses "artificial superintelligence" for a capability past human performance. The order uses Super Intelligence as a label for the existing legal bucket. Blur those in a sentence and a reader will think you claimed a capability you do not have.

If a form from an agency already says SI, match the form. Put AI in parentheses the first time if the reviewer still knows the old word. The homepage is not that form. The domain ending is not that form either. .si vs .ai is the hostname decision, and it does not follow from a style rule.

Check the query before you edit the page

Open the page in Search Console and read the queries that already bring people there. Google's Performance report groups that list on the Queries tab. A query such as "AI analytics" is someone comparing tools. Keep AI, and keep the category you actually sell. A query such as "what does SI mean" is someone who wants a definition. That can be one sentence on a page whose job is the definition.

Do not treat a search for the letters "si" as demand. Those letters sit inside visibility, site, and a pile of other words. Read the rows. Some queries never appear in the table. Google's note on query details says anonymized queries are omitted to protect privacy. They still sit inside the chart totals unless you filter by query. An empty row for "super intelligence" is not proof that nobody asked. It is proof the report did not show you a row.

Product and comparison queries stay in the customer's words. A terminology question gets an explanation. Mixing those jobs on one title is how a page stops answering either person.

Leave the title, the H1, and the URL alone

If the page's job did not change, leave the title, the H1, and the URL. Google's title link guidance says the title should describe the page, and that repeating the same idea under several names can look spammy. "AI SI super intelligence analytics" tells a visitor less than "cookieless product analytics." Google builds the title link from the title element, the visible heading, and other text on the page. It can show something other than your title element when the title does not match the page. A title that says Super Intelligence on a page that still explains product analytics is a mismatch you wrote yourself.

The smallest useful edit is one sentence under the description you already mean. For this product the description stays what it is: cookieless product analytics, funnels, HTML goals, Search Console joined to signups. Beside that, you can say that federal pages may call this class of software Super Intelligence, or SI, and that the features are still the events they record. If that sentence gets in the way of someone who only wanted the install, put it on a definition page and take it off the homepage.

AI features and your website says AI Overviews and AI Mode have no extra technical requirements beyond a page that is indexed and eligible for a snippet. Renaming a heading does not create a new kind of eligibility. There is no markup to add that would make the acronym count for anything extra.

One page per reader job

An "SI analytics" URL that repeats the product page is two addresses for one job. Keep the page that already matches the customer's words, and add the definition there if the queries ask for it. Or write one page whose only job is the terminology. Do not publish both and hope a canonical tag sorts the mess out. A canonical is for duplicates you already created. It does not decide what the page is for.

The category, the two use cases, and one proof point still have to agree with each other, on your site and on pages you do not control. That work already has a home: brand positioning and AI search visibility. Changing the acronym in a title does not require a new domain. Buying a domain does not require the acronym.

Read the edit against signups

We did not replace AI with SI on eventda.sh as a test. There is no chart, and I will not invent one.

If you change one page, save the old sentence first. Then compare two groups in the Performance report: the AI queries that page already had, and any Super Intelligence or SI queries that show up later. Google counts AI Overviews and AI Mode inside the Web search type of that report, not as their own channel. The AI features page says so. A rise in impressions can be people who wanted a glossary. That visitor is not the one who was about to start a trial.

Daily totals in Search Console lag about two days on our property. The afternoon you ship is the wrong afternoon to call a winner. The longer note on that lag is Search Console analytics.

The check that belongs to the product is whether a goal fired. Search Console clicks with no signup is the case where Google already sent the visit and data-ed-goal stayed at zero. AI referral traffic is the other slice: a referrer from chatgpt.com, claude.ai, or the other hosts the SEO tab groups. Plenty of answers send no referrer. A missing referrer is not a citation score. A bump in clicks is not an SI ranking result. Pages you did not edit move in the same weeks. If a launch, a holiday, or a broken button sits in the same window, keep the accurate sentence and stop rewriting.

Setup for that tab is in the Search Console docs, with the short version for SEO teams. Pricing is the retention split. Start free if you want the goal on the page before you touch the wording.

Sources

Inaugurating the Era of Super Intelligence (The White House, 29 September 2026)
Performance report (Search results) (Search Console Help)
Performance report: dimensions, anonymized queries (Search Console Help)
Influencing your title links (Google Search Central)
AI features and your website (Google Search Central)

Key takeaways

Replace AI with SI only on a page that is answering the terminology. Leave product titles on the words customers already search.
The September 29, 2026 order binds US executive-branch documents. It does not rename a private product, and it does not change the statute by itself.
One supporting sentence is enough. A second URL with the acronym swapped is the same page twice.
We did not run an SI rewrite. If you edit one page, compare the old AI queries with any SI queries, then check whether a signup goal fired.

FAQ

Should I replace AI with SI on my website?: Replace AI with SI only where a reader needs the federal label explained. The September 29, 2026 order tells US executive-branch agencies to say Super Intelligence and SI. It does not rename a private product page. Keep AI on titles and headings that match queries people already use to find the product. Add one sentence where the new label would otherwise be mistaken for a new capability.
Does the Super Intelligence order apply to private companies?: The implementation section applies to executive departments and agencies, in official correspondence, public communications, websites, reports, and policy documents inside the executive branch. It does not require changes to previously issued regulations, contracts, grants, or other historical documents. For the order, Super Intelligence means the systems already covered by the statutory definition of artificial intelligence, until a later law or presidential action says otherwise. A private homepage is outside that duty.
Will replacing AI with SI improve rankings?: Nothing in Google's title guidance or its AI-features guidance offers a ranking prize for the acronym. Stuffing AI, SI, and Super Intelligence into one title is the kind of wording Google warns can look spammy, and Google may show a different title when yours does not match the page. AI Overviews and AI Mode have no extra technical requirements. A traffic change after an edit is not proof the wording caused it. Compare the queries, then see whether a signup goal fired.
Should I publish a separate SI version of a product page?: No, when both URLs would give the same buyer the same explanation. Keep one page for the product and put a short definition on it, or give the terminology its own page whose only job is the definition. A second product URL with the acronym swapped is a duplicate you then have to maintain. A canonical tag does not decide which page should exist. The hostname is a separate choice and does not follow from the wording.